July 3, 2009

Cheaper Solar Power

Although solar power is expensive it's getting cheaper, for LA Times. Art direction by Derek Simmons.

After I sent this rough to Derek, I realized I could consolidate both figures. So I told him and he said "go for it", without even asking for another sketch.

Here's the tight preliminary drawing. For solar nerds the line pattern on the panels is mitsubishi. Last summer I got to start concepting some ads for their solar panels, but like many ad jobs, it changed direction halfway through. I was bummed though, I had asked to be paid in actual solar panels, which would have been awesome.


Chris Silas Neal said...

Every time I see one of your pieces the first thing I think is, "I wish I had thought of that." Really nice work.

Karin Brooks said...

Hello. I have no idea how to get a hold of Shayna so I searched your name.(Thankfully I just remembered it) She and I were together in Russia. We just had a get together with everyone and we missed her. (I sure hope you're married to Shayna.) Anyway, we are planning a big 15 year reunion for next year and we hope that she and your family can make it. Will you please pass this message onto her? Thanks, Karin

Alex Nabaum said...

Thanks Chris! I love your work as well, it's so beautiful and unique, and your color makes me green with envy.