May 1, 2019

Reinvent the 401K - Wall Street Journal

"Let's Reinvent the 401K" for the Wall St. Journal. Below is an example of the helpfulness of back and forth with the art director makes for a better image that you can do alone.

Initial direction from the AD was to explore the word "retire" being built by construction workers. So I did that and tried to add some more ideas. 

Tighten that RETIRE idea..
Nah too mathematical. How about that egg idea? Which was Keith's.

Perspective is wrong, looks like it's in a cage...

Better, but the people are too important, let's scale them down.

The editor wants no people. And what about a nest?

This will work.

Can we make it wider for the web and animate it?

And here it is big in print. Thanks Keith!

Ocean Plastic Pollution

For the Coastal Table magazine, on how plastic pollution 
in the ocean is entering the food chain and getting to us humans.

The headline to work off was "Plastics Never Die, But They Might Kill Us"

Since the article mentioned plastic straws a lot, I got a little too excited about this idea...

But the Karen Covey the editor, picked this one, which ended up being more timeless take on the iconic plastic bag in a tree that you see everywhere.

Here it is in print :) Thanks Karen!

Trump as Cyrus the Great - NY Times

Quick one for NY Times on Trump and American Presidents being compared to Cyrus the Great.

So I explored Flag, God, Cyrus and President ideas.

Jim Datz the AD, picked this one, which was a good call.