This was for a BusinessWeek package on why cheap oil is bad for America.
Art direction by Ronald Plyman.
If only we could have had sustained $4 dollar gas awhile ago, we could be so much farther along the path of getting off oil and instead of being second place in the boom of green tech, America would be leading it.
But then we might have not "won" the cold war, since the huge and sustained drop in oil prices in the 80's and 90's had alot more to do with the demise of the Soviet Union than is realized.
Anyway here's to dreaming we can do it!
partial spread
quarter page
the roughs.
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