July 3, 2009
Cheaper Solar Power
Although solar power is expensive it's getting cheaper, for LA Times. Art direction by Derek Simmons.
After I sent this rough to Derek, I realized I could consolidate both figures. So I told him and he said "go for it", without even asking for another sketch.
Here's the tight preliminary drawing. For solar nerds the line pattern on the panels is mitsubishi. Last summer I got to start concepting some ads for their solar panels, but like many ad jobs, it changed direction halfway through. I was bummed though, I had asked to be paid in actual solar panels, which would have been awesome.