May 30, 2014

Volcker Rules!

This was supposed to be typical financial story for American Banker, abstract concept that is hard to illustrate. Which I'm very used to.

Subject was "Why SBICs Are Back in Vogue at Banks" So I explored a bunch of different options.
Paul Volcker was mentioned in the article so I was sure to include some options with him.

Then the art director tells me, that in the yet developing story there is this connection between Volcker and Sputnik,  and can I explore that?

Explore that? I couldn't wait to find some visual connection!

Thanks Scott and Kyung for the surprisingly fun job!

May 13, 2014

Treating ADHD in teens with for NY Times

Practicing cognitive control (meditation) is found to help teens with ADHD just as much as drugs, but without the side effects.

Peter Morance one of my favorite art directors was wise enough to see the graphic potential in the seal.

I started out with fleshy brain colors, but it didn't like teens and ADHD so kept playing with it...

May 12, 2014

Utah Promo Series

Got a rare local illustration job, last month. Every year the Governor of Utah does a promo magazine to get businesses to move to Utah. This one references the back of the State Quarter, with a conceptual spin.

They've always gone with photography, but this year they wanted to stand out and try illustration.

I had 12 illustrations, so I knew I be using exhausting all the State symbols, the honeybee being one of them.

This was on STEM technology. Which was helpful when the LA Times called for an OpEd the next day on the same subject, I had a big head start...

 I had been trying to sell this head/wrench/bolt/brain idea for a few years. It finally found a home.

This is Delicate Arch, in Arches National Park near Moab, Utah. It's on the license plates here and during the 2002 Winter Olympics they ran the torch under it.

One of my backcountry ski partners is Kasey Jarvis an amazing industrial designer (he designed the Nike Free) He now works at Black Diamond in SLC, so of course I used a Black Diamond tent for this one.

Visually it's easy to give fossil fuels a negative spin, but here I had to think of something positive. This flower is the Sego Lily, the State flower. Early Utah pioneers survived by eating it's bulbous roots.

More honeybee imagery, this time a hive umbrella for innovations in healthcare coverage.

I really liked how Ryan Mansfield (the designer and AD) echoed the shape of the State of Utah in the typography, helps my final.

This is for the F-35's at Ogden's Hill Air Force base, where my Italian grandfather Gene Borgogno worked during WWII.

And finally one more beehive. Really liked Ryan's typography on this one as well. Of course I wished I had a bit more time on the finals, but it was a tight deadline.

April 30, 2014

Variety Power of Women NYC

For Variety magazine.
About how New York City empowers women in the entertainment industry to break through the glass ceiling, makes them tough and affords them more opportunities than being in LA.

The art directors referenced my Global Warning figure in CA when they first commissioned me, so I did include a rough that was similar. But smartly Chuck and Chris picked the better solution.

I decided to the buildings as lights, so I would feel a bit more "showbiz" and less corporate and
worked it out the composition in photoshop.

But of course I had handpaint every dot. Why? I don't know.  But I hope it gave it a bit more charm...

April 25, 2014

Food issue

Cover for a special Food Issue edition of John Hopkins Public Health.

Image was also used for the Symposium.

Here's the roughs I submitted. Robert Ollinger was the AD.

And some small spots for the different sections.

February 19, 2014

Fight Like A Dog

When I was just out of school, I showed my portfolio to a few Salt Lake City ad agencies. Ryan Anderson (now at Fluid) was one of the of the art directors I met with....

13 years later I got a call from him for to do a call for entries poster for the SLC chapter of the American Advertising Awards.

The four taglines to pick from were - Dog and Pony Show - Fight Like A Dog - Dog Eat Dog - and - Calling All Publicity Hounds. I had a few seconds to pick.

The other two illustrators were Christopher Thornock on the left and David Habben (who referred me) is on the right.

Here's my process. Ryan asked me to do some type for it, but I only did some dummies of it, because I knew that they would have to tie all these together with a unified type and that's what's ended up happening.

Here's some photos from the awards gala. It's so great for an ad agency to center a campaign around illustration. Kudos to Fluid.

What happened to - Calling All Publicity Hounds?

Well the printing sponsor only wanted to do 3 posters apparently, which after I heard it saddened me, because I had almost picked that one.

So I tried to save it. I did a quick version in photoshop for the entry website.

It didn't end up being used because it just didn't fit the sepia look that evolved in the end, but I thought it was worth posting here.

January 23, 2014

Fatal Alpine Poetry

In 1995 Alison Hargreaves, a pioneering female mountaineer died soloing K2.
She was literally blown off the mountain.
Here's my illustrations that ran with poems by Helen Mort about her life in the latest issue of the Alpinist. I was thrilled because I rarely get to illustrate poetry, but worried too because it was rare for this magazine to use illustration, so I knew there would be hiccups.

Initially the direction I got was: airy, poetic, ethereal, soft, lots of white space.
Which I totally misinterpreted as softening the subject. They hated the sketch. I should have sent more sketches like I normally do.

Needs more "foreboding." I can do foreboding. Did foreboding more tied into mountaineering.
Round two was better.

Here's the cover and opening spread.  Below is the title of each poem and a brief excerpt and/or backstory.

Descent - parting the makeshift curtain of the night and gliding through.
Climbing as a young girl.

Prayer - crows wheel arcs of undramatic flight and when you touch the rock your fingers hold.
Climbing in Scotland

Kiss - his stale chewing-gum, your hands clamped to your side, and you, for the first time, uncertain what to do with them. 
 A few weeks after her first rock climb, Alison kissed a boy for the first time. Unlike her climbing, the event was recorded in her diary without detail or comment

Home -  'You want to smash the bathroom mirror and replace it with a sheet of ice'  
She is stuck at home in England with an injury

Norwand - You wish that you could reach beneath your skin and hold the baby’s fist in yours
She was a mother of two and climbed the Eiger pregnant

Above Cromford - routes so graffitied that you’d sink your fingers into letters, pull on the initials of the dead.  
Climbing K2

Routes - and never seen the Karakoram folding out,  clouds finding their shapes beneath your feet.
She died at age 32 on K2, she had just soloed Mt. Everest without oxygen a few months before.

Design and art direction by Mike Lorenz.