Eccles Theater Poster, second in the SLC Arts poster series art directed by BWP Communications.
First step was to drive down the city and shoot some photo reference.
Theater is brand new and gorgeous interior has starry sky and sandstone like layers.
First mockup. Poster had to have a general broadway theme, but not to specific.
Although Chorus Line was suggested as ok.
Trying to hint at the layered sandstone and starry night ceiling in the third mockup.